Comparison Between Etsy And Amazon Marketplaces

In the dynamic eCommerce landscape from 2020 to 2022, Amazon and Etsy emerged as prominent platforms, each catering to distinct market niches. Amazon, the global giant, maintained its stronghold as a one-stop shop for diverse products, while Etsy carved a niche as a marketplace specializing in unique, handmade, and vintage items. This period witnessed a contrast between the mass-market appeal of Amazon and the artisanal focus of Etsy, reflecting the evolving preferences of online shoppers.

1. Revenue of Amazon And Etsy.

Amazon’s net income in 2020 was $21.3 billion. Amazon reported substantial revenue growth in recent years, with a significant boost in 2020, attributing it partly to increased online shopping during the COVID-19 pandemic (Reference: Amazon’s annual reports).

In 2020, Etsy reported total revenue of $1.7 billion and earnings of $349 million, reflecting the platform’s significant growth in online commerce. (Reference: Etsy’s official financial reports)

2. Expansion Of Amazon And Etsy.

Amazon’s diverse investments include logistics, tech, and AI. Physical expansion via Amazon Go stores and Whole Foods acquisition showcases its strategic growth. (Reference: Amazon’s annual reports, financial disclosures)

As of my last update in January 2022, Etsy has expanded globally, enabling sellers worldwide. For the latest figures and references, consult Etsy’s official reports or announcements.

3. Market Capitalization of Amazon and Etsy.

As of the latest available data, Amazon boasts a market capitalization of approximately $1.6 trillion, solidifying its position as a retail and tech giant.

In contrast, Etsy, a niche e-commerce platform, holds a market capitalization of around $24 billion, reflecting its focused market presence. (Official report on

4. Amazon And Etsy Increased Demand During The Pandemic.

During the pandemic, eCommerce giants like Amazon and Etsy experienced significant surges in demand. Amazon’s net sales soared by 38% in Q2 2020, reaching $88.9 billion, while Etsy reported a 137% YoY increase in Q2 2020 revenue, totaling $429 million. The shift towards online shopping underscored the resilience of these platforms amid global challenges. (References: Amazon Q2 2020 Earnings Report, Etsy Q2 2020 Financial Results)

5. Workforce and Employment Practices of Amazon and Etsy.

Amazon and Etsy, two prominent eCommerce giants, differ in their workforce and employment practices. Amazon, known for its extensive fulfillment centers, employs a large workforce globally, facing scrutiny for labor practices.

In contrast, Etsy, a platform for handmade and vintage goods, emphasizes a more decentralized model with a focus on small-scale sellers. (References annual reports)

6. Annual Sales Of Amazon And Etsy.

As of my last knowledge update in January 2022, I don’t have the specific annual sales figures for Amazon and Etsy for the most recent years. However, you can find the latest data by referring to their respective annual reports or reliable financial news sources. As of 2021, Amazon’s annual net sales were over $386 billion, while Etsy reported approximately $2.1 billion in gross merchandise sales for the same year. (References annual reports)

7. Target Audience Of Amazon And Etsy.

Amazon targets a broad audience seeking a vast selection of products, ranging from electronics to books. In contrast, Etsy caters to individuals seeking unique, handmade, and vintage items, fostering a community of artisans and craft enthusiasts. (Source: Forbes, 2021)

8. Seller Dynamics of Amazon and Etsy.

Amazon Seller Dynamics: Join millions of sellers on Amazon, a global eCommerce giant. With over 2.5 billion visits monthly (Statista, 2022), leverage its vast customer base and robust infrastructure to grow your business.

Etsy Seller Dynamics: Tap into the unique charm of Etsy, connecting with over 90 million buyers (Statista, 2022). As a creative marketplace, Etsy offers a niche platform for handmade, vintage, and unique products, fostering a community-driven shopping experience.

9. Survey.

A survey by eMarketer noted that as of 2021, Amazon had a 38.7% share of the U.S. eCommerce market, while Etsy had a 3.6% share.

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